Rila Ice Tea Packaging Design

Packaging Design · Non-Alcoholic Beverage · Malaysia

Developed a complete multi-flavour packaging system for RILA Instant Ice Tea, created for the Malaysian beverage market. The project covered six flavour variants including Lemon, Blueberry, Mango, Passion Fruit, Peach, and Pineapple, designed to maximise shelf impact, create clear flavour differentiation, and strengthen brand recognition through a scalable packaging architecture that supports future product expansion.

Six Flavours. One Refreshing Brand Experience.

The Rila Ice Tea range was developed as a multi-flavour packaging system designed to create strong shelf visibility while maintaining a consistent and recognizable brand identity across the product portfolio. Each flavour was assigned a distinctive colour palette and fruit imagery to enable instant consumer recognition and clear product differentiation at the point of purchase.

Flavour Variants:
• Lemon Lime
• Blueberry
• Mango
• Passion Fruit
• Peach
• Pineapple

By combining vibrant visuals, refreshing beverage cues, and a unified packaging architecture, the Rila range creates a strong retail presence while supporting future product line expansion within the competitive ready-to-drink and instant beverage category.

Rila Ice Tea Packaging Design

Designed to perform beyond the shelf, the Rila Ice Tea packaging system was created to support retail visibility, consumer recognition, and purchase appeal. The vibrant flavour-led design architecture helps the brand stand out in competitive beverage environments while maintaining a consistent and professional product presence across the complete range.

Rila Ice Tea Packaging Design
Rila Ice Tea Packaging Design
Rila Ice Tea Packaging Design
Rila Ice Tea Packaging Design

Transforming the Brand for Greater Shelf Impact

As part of the Rila Ice Tea packaging redesign, the existing product range was reimagined with a more vibrant and contemporary visual identity to strengthen shelf presence and improve consumer engagement. The refreshed packaging system introduced stronger flavour imagery, enhanced product visibility, improved readability, and a more premium visual appeal while maintaining brand consistency across all six flavour variants.

The redesign focused on creating clearer product communication, stronger flavour differentiation, and a more competitive retail presence, helping the Rila range appeal to modern consumers while supporting expansion into broader regional and international beverage markets.

Key Improvements:
• Enhanced Flavour Visibility
• Modernised Brand Presentation
• Improved Consumer Readability
• Stronger Shelf Differentiation
• Consistent Multi-Flavour Architecture
• Premium Retail Market Positioning

Rila Ice Tea Packaging Design

Creating a Scalable Packaging System for a Multi-Flavour Beverage Brand

For RILA, Get Noticed developed a complete packaging system designed to unify multiple ice tea variants under a consistent brand experience while maintaining strong flavour differentiation. The packaging was created to improve shelf visibility, strengthen consumer recognition, and support future product line extensions across retail and distribution channels.

Project Deliverables:
6 Variant Packaging Design · Instant Ice Tea Sachet Packaging · Master Pack Box Design · POP Poster Design · Retail Packaging Applications · Production-Ready Packaging Artwork

Brand Objectives:
Strengthen Shelf Visibility · Improve Flavour Differentiation · Enhance Brand Recognition · Increase Consumer Appeal · Support Product Line Expansion

We developed a complete packaging redesign for all six RILA Ice Tea variants, including retail packs, master pack boxes, and promotional materials.
The project covered six flavors: Lemon Lime, Blueberry, Mango, Passion Fruit, Peach, and Pineapple.
The goal was to transform the existing packaging into a modern international brand with stronger shelf appeal and improved consumer recognition.
Yes. The project included individual product packaging, master carton packaging, and point-of-purchase (POP) promotional designs.
The refreshed packaging improved brand consistency, enhanced retail visibility, and contributed to increased sales performance in the Malaysian market.
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